Efficient Online Marketing for Your Business
Your business is not like the others in so many ways, and it requires a special, well-thought-out approach to Digital Marketing. Drawing on years of experience and a deep understanding of the industry, we'll guide you through the process of improving your web presence and reaching out to potential customers.
Web Development
Your website is the online identity of your business. Our team can help you build and optimize your website to achieve impressive lead generation and increase conversions. Your customers will feel safe and comfortable interacting with your business online.
Feel free to browse examples of some of the websites that our team built recently.
Websites We Built
Adamant Forging
A small forging shop located in South-Western Ontario. The company has experienced great improvements in lead generation from the Internet after we replaced their outdated HTML "dinosaur" with a convenient, smart and good-looking website on WordPress. In addition to web development, we also gladly take care of the SEO and Online Advertising for the business, having achieved an average cost per qualified lead of under $50.
Klaritex
The website was built with meticulous attention to every detail because the business owner knew exactly what he wanted. The tricky part of this project was that while it was supposed to create an impression of a premium-class online store, the e-commerce functionality was actually inapplicable. We have a catalog with product categories, filters, search tool, and other features, but we do not post prices or sell anything directly on the website.
Viking Art Design
Architecture, content, design, unique and convenient domain name, and a whole list of important details were developed from scratch for this Toronto-based shop. We enjoyed working with the owner and his team and are proud of what we have accomplished. The website is now being managed and advertised by an in-house marketing strategist, but we are happy to use every chance to help the company.
Videodrone
One of Canada's leading UAV service providers, Videodrone has been our client for more than 7 years. We are proud to be the go-to partner whenever they need anything Digital Marketing. One of the latest projects was the new website which offers great user experience to Canadian businesses in both national languages. We also enjoy helping Videodrone with their Google Ads and SEO.
Slavyanka Deli
A small network of grocery stores in London, Ontario decided to start offering their products online in 2022. We were happy to promptly build a good-looking e-commerce website for them. Our team worked hard to develop various types of content and populate a few products in each category of their online catalog. Aurum Digital also takes care of other online marketing matters for the store, including SEO and Web Analytics.
PAR. Sauna on Wheels
A unique service and amazing products are offered to book or order online through this cozy, beautiful website. The project included a few custom solutions, e.g. a tailored online booking system with various add-ons and an advanced shipping calculator providing different options based on the product category and customer location. We are proud to be the one and only digital marketing partner for the business since 2021.
Online Advertising
Reach your target audience and increase brand awareness with our effective online advertising strategies. We create compelling campaigns that engage users, drive traffic, and generate leads. Our team analyzes data to optimize your ads for maximum ROI and delivers measurable results.
Your strategy may include such formats as Search Ads (Google, Microsoft), Social Media Ads (Facebook, Instagram, LinkedIn & more), and a combination of banner and video ads on Google Display Network (including YouTube) and Microsoft Advertising Network.
Strategy & Media Budget
The main criteria for selecting the appropriate formats and platforms will be the efficiency of your investment.
We will define your average customer profile and figure out when and how to target them together. Our experts will suggest the most promising channels and the best messages for your advertising. We will calculate the recommended media budget based on the statistical data and thorough research. You will know how many leads to expect per month and how much you will spend to generate them.
After the campaign has launched, we will constantly monitor the performance and optimize your strategy to achieve the lowest cost per lead in the shortest time.
You will be able to track the progress of your lead generation real-time, from the smart custom reports we will create for you.
Case Studies
From Zero to Hero
This wrought iron shop has been in business for decades, but the primary, if not the only, source of new customers was word of mouth. They did have a website built "by a friend" in 1995. User experience was "bliss", particularly for smartphone users. Nobody ever even thought about advertising, until they did.
Fortunately, it was Aurum Digital who they asked to rebuild the website and set up search ads. The new site was launched in three months, and their search ads made them a leading business in the region. Word of mouth is still a great source of new business, but over 70% of new leads come from the website.
Precision Targeting
This insurance agency with headquarters in Illinois had a hard time getting a positive return from Google Ads. The number of trash leads and irrelevant traffic from ads was unacceptable.
We suggested (and implemented) a few critical adjustments to the website's landing pages and the Google Ads account. Engagement stats improved almost instantly. Excluding all irrelevant audiences and accurately defining the relevant ones took about a month. The average cost per lead grew by 15%, but the quality of leads improved so much that the ROI skyrocketed from negatives to over 300%.
Perfect Ratio
A fitness education provider located in Australia offers a variety of programs, both online and in-person, to students of all ages starting from high school graduates. With so many courses and target audiences, it was vital to efficiently distribute the budget and make sure that every penny was spent wisely.
After a thorough review, together we decided to focus the budget on the most promising products, judging by the size of the market and the average marginal value. We set up a mix of precision Search Ads and retargeting via Performance Max. The lowest average cost per lead of around $50 and the constantly improving quality of leads proved our "recipe" right.
+240% In 2 Months
The owner of this industrial manufacturing company tried to run digital advertising by himself. Due to a lack of time and expertise, he used to spend up to 60% of his media budget on irrelevant traffic. The average cost per lead was $355.
We clearly defined each target audience and handpicked the most promising keywords for search ads. All Broad Match keywords and some of the "Auto-apply recommendations" were ditched. The new setup combined with other optimization tactics allowed us to bring the Avg. Cost per Lead to $150 in just two months. With the same monthly budget, the number of leads increased by almost 240%.
How Does It Work
We do not expect a payment or commitment of any kind until you are confident that we are the right choice. Let us start with your current situation. Tell us about your goals and challenges briefly. Do not try to write a novel.
We will review your concise story and most likely reply with a question or two. Once we have a clear understanding of where you want to be and what stops you from getting there, we will put together a top-level audit with a scope of work and an estimated price for our services. We will discuss it over a video call. When you are ready to start, we will prepare a more detailed roadmap, an invoice, and all the paperwork you require.
Our pricing for one-time jobs are 100% transparent, and our fee schedule for ongoing collaboration includes commission-based options where we get a percentage of the revenue we generate for your business. Yes, we believe in your success that much.
SEND A REQUEST
Tell us about the goals we can help you achieve or issues you are looking to fix.
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