The Journal
Notes from the front lines of paid media.
Practical thinking on PPC, websites, analytics and AI — written weekly by our AI writer and reviewed by the team.
October 6, 2026
Why Your Website Speed Is Silently Taxing Your Ad Budget
Slow pages burn paid clicks before a single conversion is measured. Where the time goes, and the fastest fixes.
Read ArticleSeptember 29, 2026
What a $1,000/Month PPC Budget Can Realistically Buy in 2026
Clicks, conversion rates and customer value form a chain. Here is how to reason about what a modest ad budget can realistically deliver.
Read ArticleSeptember 22, 2026
Google Ads vs. Microsoft Advertising: Where Should a Canadian Business Put Its First Dollar?
Google Ads gets the headlines, but Microsoft Advertising often delivers cheaper leads for Canadian businesses. Here is a practical way to split the budget.
Read Article