Evidence of Mastery
Case studies with numbers attached.
Real businesses, real budgets, measurable outcomes — from wrought iron to insurance to fitness education.
Wrought Iron Shop · South-Western Ontario
From Zero to Hero
A decades-old wrought iron shop that ran entirely on word of mouth became a regional leader online.
The Challenge
The shop had been in business for decades, but its only source of new customers was word of mouth. Its website dated back to 1995, and nobody had ever advertised — until they did.
What We Did
We rebuilt the website from scratch and set up Google Search campaigns structured around the products and regions with the highest demand.
The Result
The new site launched in three months, and the search ads made them a leading business in the region. Word of mouth is still a great source of new business, but over 70% of new leads now come from the website.
70%+
of new leads now come from the website
Insurance Agency · Illinois, USA
Precision Targeting
An insurance agency drowning in junk leads saw its Google Ads ROI turn from negative to over 300%.
The Challenge
This Illinois insurance agency was getting a hard-to-justify return from Google Ads: trash leads and irrelevant traffic made the account unprofitable.
What We Did
We made critical adjustments to the landing pages and the Google Ads account, then excluded all irrelevant audiences and precisely defined the relevant ones over about a month.
The Result
The average cost per lead grew by 15%, but lead quality improved so dramatically that ROI skyrocketed from negatives to over 300%.
300%+
ROI after restructuring
Fitness Education · Australia
Perfect Ratio
With dozens of programs and audiences, a fitness education provider needed every advertising penny spent at the perfect ratio.
The Challenge
A fitness education provider in Australia offers many programs, both online and in-person, to students of all ages from high school graduates up. With so many courses and audiences, an inefficient budget split would quickly sink the account.
What We Did
We restructured the account around program lines and audience segments, set budget rules informed by statistical data, and kept optimizing towards the lowest cost per enrolment.
The Result
Enrolment campaigns became predictable: the budget follows demand, cost per enrolment stays on target, and no program line starves the others.
Perfect ratio
budget efficiency across programs